What is the NOW building?
The NOW Building, located at the intersection of Tottenham Court Road and Charing Cross next to Centre Point and the Tottenham Court Road London Underground and Elizabeth Line station, is a giant public atrium with LED screens inside and out. It boasts the largest collection of screens in the world and broadcasts a daily schedule of entertainment, cultural content, and advertising.
The building's opening times vary, but it is typically open from 10:00 am to 11:30 pm, and sometimes as early as 7 am. For the latest information on opening times and events happening in all of our spaces, please refer to the Outernet App.